She Runs This: Celebrate Black Women Entrepreneurship & Hip-Hop’s 50th Anniversary

Mastercard Launches She Runs This Program

• Mastercard is partnering with Femme It Forward to host She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop, a three-day event honoring the 50th anniversary of Hip-Hop.
• The event will include an immersive “Small Business City” in Meta Horizon Worlds, a TikTok challenge, a Fearless Fund grant contest and a national ad campaign to support Black women entrepreneurs.
• Artists Lil Kim, Salt-N-Pepa, Coi Leray and others will join forces for a celeb-studded panel discussion series.

Program Overview

Mastercard announced it will host She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop, a three-day event in partnership with Femme It Forward, honoring the genre’s 50th anniversary as part of the brand’s programming during GRAMMY® Week. A holistic campaign inclusive of an immersive „Small Business City“ in Meta Horizon Worlds, a TikTok challenge, the kickoff of a Fearless Fund grant contest and a national ad campaign will further the brand’s impact on helping Black women entrepreneurs thrive.

Purpose of Program

According to recent Mastercard research, 80% of U.S. women entrepreneurs, solo-preneurs, small business owners and content Creators report having financial challenges*. Recognizing the universal obstacles entrepreneurs face, and the increased challenge of succeeding in the face of racism and bias, Mastercard is honoring Hip-Hop’s 50th Anniversary by helping equip Black women entrepreneurs with the financial tools, resources and education needed to successfully accomplish their dreams.

Celebrity Panel Discussion Series

In celebration of the GRAMMY Awards® and the 50th Anniversary of Hip-Hop, Mastercard is launching a variety of Priceless engagements and shoppable activations to support Black women small business owners (SBOs), empower their communities, and inspire consumers to shop and support their businesses. Beginning Thursday February 2nd through Saturday February 4th ,Black women owned small businesses will be featured alongside industry icons Lil Kim , Salt -n –Pepa & Coi Lerya who have all joined forces for an exclusive celebrity panel discussion series .

Conclusion

Mastercard is proud to support these fearless black women artists & business owners in their pursuit of redefining what’s possible & they’re excited to watch them take their stage , follow their passions & succeed .